Turbo-Charge Your Marketing Spend

with our Optimal Marketing Strategy SaaS Tool

Redsella’s Optimal Marketing Strategy service is a unique, low-cost way to turbo charge your marketing performance.

Read on to see how you could benefit, then take up our pilot offer to get a personalised business case showing the ROI available to you.

The Problem

With the number of options open to marketing teams increasing rapidly, demand fluctuating and the way that customers interact with businesses undergoing a seismic shift, its now more important than ever that companies can understand and measure the value their marketing spend brings.

However, these same pressures make it near impossible to plan efficient strategies and measure their true impact manually. Marketeers need new tools to help them do this, in order to maximise their effectiveness and allow their contribution to the bottom line to be fully realised.

The Solution

At Redsella, we have drawn on over 25 years experience of developing award-winning, AI-driven, marketing attribution & optimisation solutions, to create such a tool.

The ‘Optimal Marketing Strategy’ system (OMS) employs our unique Machine Learning technology to automatically measure, model and optimise the effectiveness of your marketing actions, providing you with a simple, low-cost way to understand and maximise the impact of your marketing spend, with no up-front commitment required.

Insight & Attribution

We have developed a unique modelling approach aimed specifically at the challenges posed by attribution tasks. This enables the OMS to:

  • Learn how each channel works – it’s response & saturation characteristics
  • Identify how channels interact with each other to reinforce or destroy value
  • Separate the short and long term effects of marketing spend
  • Continually track changes in market conditions & channel effectiveness

Using this approach, the true returns generated by each channel, or even each campaign, can be assessed and provided to the user.

Optimal Planning

Unlike conventional approaches, you don’t have to work out how to apply the attribution insight gained

Our proprietary Optimisation Engine simulates the likely performance of current marketing plans, in terms of Sales, Revenue, ROI, CPA etc. It then automatically identifies better ways to:

  • use the resources available ( Budget, Channels, Staff … )
  • to achieve the ultimate goal ( Max Sales, Min Spend … )
  • whilst meeting all constraints and targets ( Budget Limits, Channel Capacities, Sales Targets… )

Providing a ‘fast-forward’ button to the optimum resource plan, which can be manually modified & re-tested if required before being output for execution

Phased Roll-Out

The OMS is provided as a licensed web service (SaaS) with three steps to full adoption:

  1. Pilot – tailoring of the service to your business & estimate of likely ROI uplift
  2. Validation – Live testing on a subset of the base to validate ROI uplift
  3. Deployment – Operational roll out with full support from Redsella

Models are continually updated in the background to track the latest market dynamics and monitored by Redsella staff for accuracy & performance.

Benefits provided By OMS

Achieve all sales targets efficiently

Maximise ROI from marketing spend

Minimise costs whilst maintaining performance

Meet all constraints & KPI targets (CPA, ROI, RR etc.)

Accurately report & justify the value created by marketing

Manage increasing complexity & volume of work efficiently

Balance short & long term effects of spend

Develop ‘What-If’ contingency plans

Replan quickly after changes to the market or resources available

Resolve conflict for limited resources in optimum manner

Looking for something more granular? Contact us to hear about our path-level attribution offering which reveals the exact contribution of each touchpoint at each stage of the sales funnel. Or discover how our range of channel-specific optimisation modules can increase the maximum ROI that can be achieved within each channel.

Discover the ROI You Can Achieve with OMS

Start your pilot today. Contact us for more information or to arrange your free, no-obligation evaluation and planning session and we will do the rest!